Make the budget buy customers, not clicks
Ads money burns in two places: showing for the wrong search, and fumbling the click you paid for. We close both in one system — keyword discipline, conversion tracking, weekly proof.
Every lira goes to an intent-filled search.
We count conversions — customers, not clicks.
One screen a week: spend, customers, cost.
Keywords that burn cash
You show for irrelevant searches; clicks come, buyers do not.In most accounts we audit, a third of the budget goes to searches that can never buy: "salary of", "how to", "free", competitor brand names, even other cities. You only see total clicks, so the leak stays invisible.
The search-term report is the X-ray: which word took how much money and what it returned. The first cleanup cuts the leak, builds the negative list and puts it on a weekly check so it never reopens.
Untracked conversion
Form, call or WhatsApp — the account does not know.Google is an auction machine and it only learns from the signal it can see. Without conversion tracking it treats the click as success and bids on the most expensive one.
We wire all three channels to the meter: form submits, phone calls, WhatsApp chats. From that moment the machine sees actual customers and bidding starts thinking per-customer instead of per-click. Most accounts feel the difference within the first month.
Reports without proof
Charts arrive; customer counts do not.Impression charts say nothing; the owner's question is fixed: how many customers, at what cost, and what changed versus last month?
We reduce the weekly report to those three lines — one screen, no decoration. At the monthly call, scaling decisions are made from those numbers. Reporting is a decision tool, not wallpaper.
How we run it
Step by stepAudit & cleanup
We read the search-term report line by line, cut every wasting keyword, build the negative list.
Conversion plumbing
Forms, calls and WhatsApp get measured; Google finally sees real customers and scales them.
Intent architecture
Campaigns split by intent — price, near-me, brand. Budget moves to what converts.
Weekly proof loop
One screen weekly: spend, customers, cost per customer. Decisions run on data.
What you get
DeliverablesTargets we chase
target: wasted spend cut in month one
target: click-to-lead rate
days until your first cleanup report
SSS
Can I get the audit while keeping my agency?
Yes. The audit runs on read-only access; apply the findings with whoever you like.
Does a small budget make sense?
Waste hurts more on small budgets. One intent-focused campaign beats five scattered ones.
When do I see results?
Cleanup shows within a week; learning and scaling settle in 4-6 weeks.
Request a free ads audit
A 20-minute diagnosis: where money flows, where it leaks, the first fix. No pitch — the findings are yours.
Leave your details, we will show you the setup.
We walk you through a working setup built for your sector. Your details are used only for this request — no mailing list.